As the VP & Country Managing Director for Google Canada, Sabrina is focused on helping Canadian businesses use AI to drive productivity and growth. A global tech leader, Sabrina has guided businesses through three major technological shifts: the Internet’s early days, the mobile revolution, and now, the AI era.
At Google, Sabrina leads Google Canada’s advertising partnerships with Canada’s most sophisticated businesses and sets the company’s cross-functional strategic direction in Canada. She’s dedicated to helping businesses unlock value through technology. Under her leadership, Google’s products and platforms helped generate $70 billion in annual economic activity for Canada.
Sabrina began her career in global roles at Procter & Gamble and Reckitt Benckiser, before roles at Ask Jeeves, and mobile start-up Incirco.
Sabrina is a member of the Business Council of Canada and serves on the board of Definity Financial Corporation and the advisory board of Catalyst Canada. She has been named one of Globe and Mail’s Best Executives (2022), WCT Woman of the Year (2020), and one of Canada’s WXN top 100 most powerful women (2015).








