Erin Elofson is the President of Mastercard Canada and leads Mastercard’s Canadian business. She is focused on driving innovation, growth, and high impact customer partnerships.
Prior to Mastercard, Erin led the Canada and APAC region at Pinterest and played a critical role in Pinterest’s International monetization strategy. Her organizations in Canada, Australia and Japan were accountable for partnering with businesses to help them grow and succeed.
Erin was formerly the national lead for the Financial Services, Technology and Media, and Travel and Tourism verticals at Meta Canada. Previous to Meta, Erin led Microsoft’s partnership with BMO Financial Group. She also led the transformation of Microsoft Canada’s national partnership with HP Canada, spanning both organizations’ respective software, hardware, and consulting businesses. Erin has a significant track record in product management across many infrastructure and productivity technology portfolios.
Erin currently serves on the WildBrain Board of Directors and CAMH Foundation Cabinet Committee. in 2022, Erin was named a DMZ Woman of the Year. Erin was also previously a member of the Visa Canada Advisory Forum. In 2008, Erin earned an M.A. at York University with a specialization in Technology in Practice, completing a thesis on media choice theory.