Reinventing with purpose

In a recent Globe and Mail profile, Zahid Salman explains how he transformed GreenShield from a squeezed non-profit into a fast-growing “payer-provider” that blends insurance with health care. 

“Initially we thought, should we go into life insurance? Disability insurance? But those markets are already well served. Instead, we diversified into health care. Because we were founded by a pharmacist, we have these deep roots there. And we saw a trend. More and more employers didn’t want to just provide coverage for the 30% of health care services that aren’t covered under government-funded services. They wanted to provide access to the care, as well. ”