{"id":13127,"date":"2022-05-19T10:25:00","date_gmt":"2022-05-19T14:25:00","guid":{"rendered":"https:\/\/thebusinesscouncil.ca\/?post_type=publication&#038;p=13127"},"modified":"2022-07-26T15:14:23","modified_gmt":"2022-07-26T19:14:23","slug":"quand-les-gens-achetent-canadien-ils-achetent-de-lauthenticite-dani-reiss-canada-goose","status":"publish","type":"publication","link":"https:\/\/www.thebusinesscouncil.ca\/fr\/publication\/quand-les-gens-achetent-canadien-ils-achetent-de-lauthenticite-dani-reiss-canada-goose\/","title":{"rendered":"\u00ab Quand les gens ach\u00e8tent canadien, ils ach\u00e8tent de l\u2019authenticit\u00e9\u00a0\u00bb \u2013 Dani Reiss, Canada Goose"},"content":{"rendered":"\n<iframe loading=\"lazy\" height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.simplecast.com\/0f140a23-a8cc-456b-a92f-707978d4da83?dark=false\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque Dani Reiss a repris l\u2019entreprise de v\u00eatements de son grand-p\u00e8re il y a plus de vingt ans, il a mis\u00e9 sur le Canada. Il a pris la d\u00e9cision de continuer \u00e0 fabriquer des v\u00eatements d\u2019ext\u00e9rieur haut de gamme au Canada, \u00e0 une \u00e9poque o\u00f9 d\u2019autres acteurs du secteur d\u00e9localisaient leur production \u00e0 l\u2019\u00e9tranger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le pari a \u00e9t\u00e9 payant. Aujourd\u2019hui, <a href=\"https:\/\/www.canadagoose.com\/ca\/fr\/home-page\">Canada Goose<\/a> est reconnu dans le monde entier pour ses v\u00eatements de luxe. Reiss attribue une partie de ce succ\u00e8s \u00e0 la d\u00e9cision de s\u2019en tenir \u00e0 l\u2019\u00e9tiquette \u00ab&nbsp;Fait au Canada&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les clients internationaux, dit-il, \u00ab&nbsp;une veste Canada Goose fabriqu\u00e9e au Canada est comparable \u00e0 une montre Swiss fabriqu\u00e9e en Suisse. C\u2019est un produit canadien par excellence, lorsque le lieu de fabrication ne peut \u00eatre s\u00e9par\u00e9 du produit lui-m\u00eame.&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une conversation avec Goldy Hyder sur le balado <em>Speaking of Business<\/em>, M. Reiss exhorte les autres entreprises canadiennes \u00e0 \u00ab&nbsp;tirer parti de la puissance de la marque canadienne&nbsp;\u00bb. Il revient \u00e9galement sur sa nomination au <a href=\"https:\/\/ama-toronto.com\/awards\/cmhol\/\"><em>Canada\u2019s Marketing Hall of Legends<\/em><\/a> de l\u2019AMA Toronto, qui reconna\u00eet l\u2019excellence en affaires dans la profession du marketing.<\/p>\n","protected":false},"author":234,"featured_media":12748,"template":"","post_types":[100],"topics":[91,81,83,66],"class_list":["post-13127","publication","type-publication","status-publish","has-post-thumbnail","hentry","post_types-baladodiffusions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Quand les gens ach\u00e8tent canadien, ils ach\u00e8tent de l\u2019authenticit\u00e9\u00a0\u00bb \u2013 Dani Reiss, Canada Goose | Business Council of Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinesscouncil.ca\/fr\/publication\/quand-les-gens-achetent-canadien-ils-achetent-de-lauthenticite-dani-reiss-canada-goose\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Quand les gens ach\u00e8tent canadien, ils ach\u00e8tent de l\u2019authenticit\u00e9\u00a0\u00bb \u2013 Dani Reiss, Canada Goose | Business Council of Canada\" \/>\n<meta property=\"og:description\" content=\"Lorsque Dani Reiss a repris l\u2019entreprise de v\u00eatements de son grand-p\u00e8re il y a plus de vingt ans, il a mis\u00e9 sur le Canada. 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